Stanford "Family"

The Challenge

To explore what family means for Ivy League students and drive home the message that there's no such thing as tiger parenting, only genuine love.

The Story

LemonTree's team discovered an Ivy League networking event taking place at Stanford Global Center, during which we interviewed 8 Asian families about parenting and education. The video captured the within the families and shows the love, care, and dedication the "tiger parents" put into educating their children.

  • Category: Short Video, Pitch
  • Client: Stanford
  • Distribution: Youtube
  • Budget: 1-10K